Using “niches” feature will enable you to target your traffic, which should increase the productivity of surfers you send to your trade partners (external productivity) and consequently also your (internal) productivity.
By default, when the skim selects a surfer to be sent to a trade instead of a gallery, all trades from the outgoing list are loaded. But this surfer might be searching for specific content and if you send him to a trade with different content, he will probably not produce many clicks. If some of your trades provide specific content you can assign them to niches and send surfers to those trades that match their interests.
A niche is a mini version of the outgoing list, containing only the trades assigned to this niche. Trades assigned to a niche can only get traffic from links containing a niche parameter ''g='', unassigned trades can get traffic from any link.
This is how traffic trade scripts usually distribute traffic: every time a click on a link containing a niche parameter
g=niche1 is skimmed, the surfer gets sent to one of the trades assigned to
niche1. In other words, “outgoing list” gets ignored and the respective surfer is sent to a trade based on the “mini ougoing list” for
Naturally, you primary goal is to increase your traffic but distributing surfers to niche-trades exclusively could prove counterproductive in certain situations - consider your unassigned trades:
We have integrated two different options of what TE3 should do when the click on a link containing a niche parameter
g= is skimmed:
TE3 will calculate a “mini outgoing list” based on the parameter you choose:
g=, he will be sent to the most owed unvisited trade in this niche.
g=, he will be sent to the most owed unvisited trade on the “mini outgoing list”.
We believe that balanced and proportional traffic distribution is your best choice in the long run, and have designated
This niche + unassigned as default setting. However, a lot of webmasters support a different trading philosophy - concentrate on perspective trades and targeted traffic. Both doctrines work and you should choose, which one suits your needs best.
Each time a surfer clicks a link on your website, this information is stored inside a cookie. When he produces a skimmed click on a link containing a niche parameter
g=, he will be sent to a trade based on the “mini outgouing list”. And this trade will be removed from the list (based on the cookie information). When he produces another skimmed click on a link containing parameter
g=, he will be sent to the next trade from the respective “mini outgouing list”. If your niche is assinged only a few trades, there is a chance a surfer could visit all of them, if he produces a lot of clicks. You can specify, where you wish to send him next:
g=, will send him to the most owed trade on the list.
To create a niche, switch to “Niches” menu, click on the
Manage niches button and open “Manage niches” pop-up window.
Add row to create a new niche.
Click to delete selected record.
The number of trades assigned to a niche.
Successive number of the niche.
Enter a niche name of your choice. Only use alphanumeric characters and
_. Note, that niche names are case sensitive -
g= parameter has to match
Niche name exactly!
Include trades from
This niche and
This niche + unassigned active trades.
After all trades visited
Reset and start over,
Send to other trades and
Send to gallery.
Click to confirm your settings.
Once you have created a niche, you can assign trades to it. Close “Manage niches” pop-up window and inspect a list of your active and inactive trades in TE3 “Niches” menu:
Trades' domain name.
Each niche has one column.
Assign all your active and inactive trades to a niche.
List of your active trades (sorted alphabetically).
Active trades mass checbox
Assign all your active trades to a niche.
List of your inactive trades (sorted alphabetically).
Inactive trades mass checkbox
Assign all your inactive trades to a niche.
Note, that you can assign each trade to one or more niches, or you can leave it unassigned.