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====== Niches ======

{{:te3:button_menu_niches.png?nolink|}}

{{INLINETOC}}

Using "niches" feature will enable you to target your traffic, which should increase the productivity of surfers you send to your trade partners (external productivity) and consequently also your (internal) productivity. 

By default, when the [[te3:skimming|skim]] selects a surfer to be sent to a trade instead of a gallery, all trades from the [[te3:outgoing_lists|outgoing list]] are loaded. But this surfer might be searching for specific content and if you send him to a trade with different content, he will probably not produce many clicks. If some of your trades provide specific content you can assign them to niches and send surfers to those trades that match their interests.  

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===== How does it work =====

A niche is a mini version of the [[te3:outgoing_lists|outgoing list]], containing only the trades assigned to this niche. Trades assigned to a niche can only get traffic from links containing a niche parameter [[te3:outgoing#"out.php" parameters|''g='']], unassigned trades can get traffic from any link.

This is how traffic trade scripts usually distribute traffic: every time a click on a link containing a niche parameter ''g=niche1'' is skimmed, the surfer gets sent to one of the trades assigned to ''niche1''. In other words, "outgoing list" gets ignored and the respective surfer is sent to a trade based on the "mini ougoing list" for ''niche1''. 

Naturally, you primary goal is to increase your traffic but distributing surfers to niche-trades exclusively could prove counterproductive in certain situations - consider your unassigned trades:

Example:<color grey> ''tradea.com'' is not assigned to any niche. It is sending you traffic and is placed on your "outgoing list" based on the ''Owed'' ratio. Your skimmed traffic is being distributed to niche-trades, although their ''Owed'' ratio is significantly lower than that of ''tradea.com''. If you don't return traffic to ''tradea.com'', trading with this trade will gradually decrease and eventually stop.</color>

We have integrated **two different options** of what TE3 should do when the click on a link containing a niche parameter ''g='' is skimmed:


=== Include trades from ===

TE3 will calculate a "mini outgoing list" based on the parameter you choose:

  * **This niche:** "mini outgoing list" will include trades assigned to this niche only. When a surfer clicks a link containing a niche parameter ''g='', he will be sent to the most owed unvisited trade in this niche.    \\ \\ 
  * **This niche + unassigned** (default setting): "mini outgoing list" will include trades assigned to this niche and active trades not assigned to any niche. When a surfer clicks a link containing a niche parameter ''g='', he will be sent to the most owed unvisited trade on the "mini outgoing list".

We believe that balanced and proportional traffic distribution is your best choice in the long run, and have designated ''This niche + unassigned'' as default setting. However, a lot of webmasters support a different trading philosophy - concentrate on perspective trades and targeted traffic. Both doctrines work and you should choose, which one suits your needs best.  



=== After all trades visited ===


Each time a surfer clicks a link on your website, this information is stored inside a cookie. When he produces a skimmed click on a link containing a niche parameter ''g='', he will be sent to a trade based on the "mini outgouing list". And this trade will be removed from the list (based on the cookie information). When he produces another skimmed click on a link containing parameter ''g='', he will be sent to the next trade from the respective "mini outgouing list". If your niche is assinged only a few trades, there is a chance a surfer could visit all of them, if he produces a lot of clicks. You can specify, where you wish to send him next:  

  * **Reset and start over:** after a surfer has visited all trades on the respective "mini outgoing list", reset cookie information. The next skimmed click on a link containing a niche parameter ''g='', will send him to the most owed trade on the list.  \\ \\ 
  * **Send to other trades:** after a surfer has visited all trades on the respective "mini outgoing list", send him to other trades on your [[te3:outgoing_lists|outgoing list]]. \\ \\ 
  * **Send to gallery: ** after a surfer has visited all trades on the respective "mini outgoing list", ignore skim and send 100% to content.


++++ Take a look at some examples |

**Imaginary scenario**: your website has 10 active trades, 2 trades are assigned to ''myniche'', 2 trades are not assigned to any niche, [[te3:default_skimming|default skim]] is set to 50. Every time a surfer cliks a link containing a niche parameter [[te3:outgoing|''g='']], there is a 50% chance he will be sent to one of your trades: 
  * {{:te3:myniche3.png?nolink|}} \\ The first skimmed click will send the surfer to the most owed unvisited trade in this niche. The second skimmed click will send him to the second most owed unvisited trade in this niche. When  this surfer produces the third skimmed click TE3 will reset his cookie and the surfer will be sent to the most owed unvisited trade in this niche again. \\ \\ 
  * {{:te3:myniche4.png?nolink|}} \\ The third skimmed click by the surfer (and all subsequent skimmed clicks) will send him to other trades on your [[te3:outgoing_lists|outgoing list]]. \\ \\ 
  * {{:te3:myniche6.png?nolink|}} \\ The first skimmed will send the surfer to the most owed unvisited trade on "mini outgoing list". This trade will be removed from the list. The second skimmed click will send him to the second most owed unvisited trade on "mini outgoing list" etc. After he has visited all trades on the list,  TE3 will reset his cookie and the surfer will be sent to the most owed unvisited trade on "mini outgoing list" again. \\ \\ 
  * {{:te3:myniche7.png?nolink|}} \\ The fifth skimmed by the surfer (and all subsequent skimmed clicks) will send him to other trades on your outgoing list. \\ \\ 
  * {{:te3:myniche9.png?nolink|}} \\ After the surfer has visited all trades assigned to ''myniche'', all his subsequent clicks on links containing parameter ''g='' will send him 100% to content (default skim will be ignored).


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===== Manage niches =====

To create a niche, switch to "Niches" menu, click on the {{:te3:add_button.png?nolink|}} ''Manage niches'' button and open "Manage niches" pop-up window.

{{:te3:manage_niches.png?nolink|}}

|< 100% 3% 23% 74% >|
^ # ^ Action ^ Description ^
| 1. | ''Successive number'' | successive number of the niche. | 
| 2. | ''Niche name'' | enter a niche name of your choice. Only use alphanumeric characters and ''-'', ''_''. Note, that niche names are case sensitive - ''g='' parameter has to match ''Niche name'' exactly! | 
| 3. | ''Include trades from'' | [[te3:niches#Include trades from|available options]]: ''This niche'' and ''This niche + unassigned active trades''. | 
| 4. | ''After all trades visited'' | [[te3:niches#After all trades visited|available options]]:  ''Reset and start over'', ''Send to other trades'' and ''Send to gallery''. | 
| 5. | ''Add row'' | click {{:te3:add_button.png?nolink|}} ''Add row'' to create a new niche. | 
| 6. | ''Trades'' | the number of trades assigned to a niche. | 
| 7. | ''Save'' | confirm your settings.  | 
| 8. | ''Delete record'' | click {{:te3:blacklist_delete.png?nolink|}} to delete selected record. |  


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Once you have created a niche, you can assign trades to it. Close "Manage niches" pop-up window and inspect a list of your [[te3:trade_types|active and inactive trades]] in TE3 "Niches" menu:  


{{:te3:niches.png?nolink|}}

|< 100% 3% 24% 73% >|
^ # ^ Action ^ Description ^
| 1. | ''Active trades'' | a list of your active trades (sorted alphabetically). | 
| 2. | ''Inactive trades'' | a list of your inactive trades (sorted alphabetically). | 
| 3. | ''Successive number'' | trades successive number. | 
| 4. | ''Domain'' | trades domain name. | 
| 5. | ''Niches'' | each niche has one column. | 
| 6. | ''Mass checbox'' | assign all your active and inactive trades to a niche. | 
| 7. | ''Active trades mass checkox'' | assign all your active trades to a niche. | 
| 8. | ''Inactive trades mass checkbox'' | assign all your inactive trades to a niche. | 

Note, that you can assign each trade to one or more niches, or you can leave it unassigned.








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